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  • Writer's pictureEllie Finch

Crafting Success: A Mentor's Role in My Social Enterprise Journey

Over the past few years, I've been working hard to establish a social enterprise derived from my business, focusing on training professionals to use videogames and digital tools therapeutically. A social enterprise is a business created to address a social or environmental issue. The issue I'm addressing is how to make mental health services accessible and engaging for children, young people, and families. I achieve this by providing training to health and social care professionals and organisations to work safely and competently with children and young people when using videogames therapeutically. This creates a new and innovative therapy pathway for children and young people in their comfort zone—videogames they know and love.


When starting a social enterprise, support and mentorship are crucial. In Autumn 2021, I was fortunate enough to be awarded a place on the Cambridge Social Ventures Incubator. The Incubator, part of the University of Cambridge's Judge Business School, provided invaluable support from a team of highly experienced professionals. I owe much of the initiation of my journey to them, with special gratitude to my mentor, Leonore Lord. Here we are visiting the Minecraft Education stand together during BETT 2022.



My interaction with the Minecraft Education team at BETT 2022 marked a pivotal moment. It resulted in a blog post on the Minecraft Education website detailing my work using Minecraft as a therapeutic tool, which you can read here: https://education.minecraft.net/en-us/blog/therapeutictool


For those interested in the support and opportunities provided by Cambridge Social Ventures, I shared insights in a podcast interview last year, accessible here: https://www.buzzsprout.com/270953/12921551?fbclid=IwAR2JvwnXu0p0EHzq7e2yHtosXQSfOF8BIGgDvKlQhrBwV8hQBTfEJHvd


Stay tuned for an upcoming announcement about a recent social enterprise support award I've received. As I anticipate sharing this exciting news, I want to take a moment to express my deep appreciation for the crucial role Cambridge Social Ventures has played in my social enterprise journey. Thank you, Cambridge Social Ventures!



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